It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. Audio increases opt-ins. Audio increases sales.
Why does it work?
It’s not hard to figure out. The web is mostly silent. Audio adds a human quality to your site. It also makes your site feel more real. In short, it makes your site come alive. And people like to interact with things that are alive!
Here are the benefits
Adding audio increases your profits in two ways. You will close more sales. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Just record some audio and add it to your site. Your honest message about your product will sell better than a professional copywriter.
You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. Just add a short audio message saying: Fill in your name and email and click submit. Just this one simple thing will boost opt-ins up to 315%!
Some web audio ideas
A welcome message on your homepage. A warm welcome can be the deciding factor. This could be all it takes to get your visitor to decide to stay.
Step-by-step instructions. It’s the same as when you use audio to increase your subscribers. Use an audio message to lead your visitors through a process. That includes filling in your order form!
Product testimonials are great. It’s good to get written testimonials. But audio testimonials are great! It’s much hard to fake an audio testimonial. So audio adds real believability. And will definitely increase your results.
Sneaky trick
Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. And your customers will be very happy with the product. Podcasts are still popular, so this is a great format. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!
Is it hard to add audio?
It’s so simple you won’t believe it. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software creates the audio button code for you. You just copy and paste into your website. You don’t need to even consider this part.
In closing
Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And you can quickly produce products and website sales copy. It’s a less often used medium. So you’ll be one of the few reaping the rewards. Get started right now and realize instant results.
