Honestly, everyone making money online has an email list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.
OK, but how?
Here are the three components of list building:
- The Squeeze Page
- Your Bribe
- The Thank You Page
Your Landing Page – The landing page is the page that has your opt-in form on it. This is where they will enter their email address. This page needs to look professional. And have an easy to understand opt-in form. And have a clear call to action.
Failure to include a great “call to action” will result in failure. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.
If you want to add some extra juice to your opt-in page add a video to it. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that include video squeeze pages.
The Incentive – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Email privacy is very important to most people. So you have to give them a good reason to do it.
The only way to make this work is to provide real value. It has to be something that people actually want. And something from which they can derive a benefit. For example:
- A free report
- Software
- A video tutorial
- An email series
Basically, you just need some content. It’s got to be something helpful for your new subscribers. It goes without saying it must be free. If you make it good enough, they will give you their email in exchange.
Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And it enables you to generate cash right away from your new list.
Your Confirmation Page – The “thank you” page is the final piece of the puzzle. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.
This is another case where you can get a complete marketing package. You can also put the whole thing together on your own. And write it all yourself. Or have someone ghost write for you.
In closing
Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. It’s just important that you start today building your opt-in list. Because once its built… You’re free to make money at the push of a button.
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